She served as Director of Sales Promotion for Turner Broadcasting, and then, with her husband, started a digital agency called What’s Up, later called Atlanta Daybook. The company opened a digital marketing division, for which Malenka led strategy development and interactive initiatives for customers. This included managing teams to deliver social media marketing strategies, organic search marketing to build online audiences, communication initiatives, and holistic digital brand representation. Malenka is also a trained presenter for community programs on cyber safety and bullying for the Georgia Cyber Safety Initiative (GA CSI) educational program, made possible by the Georgia Internet Crimes Against Children Task Force (ICAC).